I ran a workshop recently for a client who wanted to Reboot their business and create sustainable growth. Some of the output led to a new forward-looking internal “theme” for the business: – “Fresh Confidence”, – which could be used to focus their efforts in product development, in trade relationships and in consumer communications, (but not as a tag-line on advertising). Most importantly it was a call to action to influence the culture, – the “ways of working”, and behaviour of its management and teams.
We spent some time identifying what Confidence actually means, and I think some of the output is worth sharing here:-
We are confident people
- Confident but not arrogant
- Proud of our achievements but not boastful
- Confident enough to show respect for others
- Accountable for our own actions
- Professional at all times
- Focused and committed
- Confident to be part of a team, taking whichever role is necessary for the common good
- Honest and Fair, but strong negotiators.
I believe these are behaviours we should all aspire to, whatever line of business we’re in. By writing them down, and agreeing them as a team, we’re also able to hold other team members accountable for their behaviour, which allows everyone to focus on the growth of business itself.
Chris Collis is an award winning Marketer and Director of independent consultancy Marketing Walk.
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